PEAK PERFORMANCE – New Equipment Partner of White Wilderness Heliskiing

This winter, White Wilderness Heliskiing welcomes PeakPerformance to the Canadian mountains of British Columbia. The Swedish mountain-sports brand joins Elan, HEAD and Burton as one of our renowned equipment partners, supplying the complete freeride ski apparel that keeps our guests and guides warm and dry, with full freedom of movement, even on the deepest days of the season.

PeakPerformance was founded in the ski resort of Åre in 1986 and is built on the same idea that guides everything we do: the best days are spent far from the crowds, high in untouched powder. Four decades of experience developing clothing for Scandinavian winters and the world’s freeride stages have made the company’s freeride and ski apparel, along with its insulation materials, a benchmark for technical mountain clothing.

Developed for the Same Mountains and Conditions

A day of heliskiing places exacting demands on freeride clothing: long descents in cold air, ice crystals swirling around while entering and exiting the helicopter, wind on an exposed ridge, and hour after hour of deep, cold powder. PeakPerformance outerwear is made for precisely these conditions.

• Waterproof, breathable outerwear that stands up to an entire week in the powder.
• Warmth without extra weight, so nothing holds you back on the descent.
• Thoughtful, responsible design – created to last far longer than a single season.

From first light on the glacier to the final forest run before the flight back to the cosy lodge, you will see the PeakPerformance name on the mountain throughout the winter. Our guides and pilots have also been outfitted by PeakPerformance and wear this functional freeride apparel with pride. In every kind of weather, the right clothing is essential equipment for every guide and pilot, not merely a matter of looking good.

A partnership only makes sense when the values align. PeakPerformance shares our respect for the mountains and the Canadian wilderness, as well as our belief that the small details make the difference – and that is exactly what our guides and pilots deserve.

– White Wilderness Heliskiing

We are proud to welcome PeakPerformance to the White Wilderness family and cannot wait to see the partnership take shape in Canada’s deep powder and snow-covered wilderness this winter. There will be more to share as the season unfolds.

Media Contact

Michael Brackenhofer, Heliski & Guiding Team Manager, White Wilderness Heliskiing, media@wwheliski.com